Programme

Thursday, 07. October 2010

01:00 pm - 02:15 pm

Pre-conference Workshop: Introduction to Social Media Communication

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Rita Dantas
Head of Social Media, Quadriga University of Applied Sciences
03:00 pm - 03:15 pm

Opening Statement

Marc-Oliver Voigt
Editor-in-Chief, Communication Director
03:15 pm - 03:45 pm

Case Study: Setting the Global Agenda with Digital Communication - Online Communities and the Classic Media

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Gerlinde Niehus
Head of Corporate Communications, NATO
04:00 pm - 04:45 pm

Developing and implementing an online issue and crisis response protocol

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Jeroen Coenen
Social Media Manager Worldwide Digital Strategy, Hewlett-Packard
04:45 pm - 05:15 pm

Coffee Break

05:15 pm - 05:45 pm

Case Study: Social Media Communication Through a Crisis

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Colin Hensley
General Manager of Corporate Affairs & Planning, Toyota Motors Europe
06:00 pm - 06:30 pm

Case Study: Maintaining Internal Motivation Through Change with Social Media [by Patrizio Regis, Internal Communication, UniCredit (tbc)]

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from 07:30 pm

Pecha Kucha Dinner

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Friday, 08. October 2010

09:00 am - 09:30 am

Case Study: Global Communication on a Small Budget: NGO

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Lina Eidmark
Web Manager, Medecins sans Frontières
09:45 am - 10:15 am

Case Study: Employer Branding – the Battle for the Best Brains

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Thea Ferreti
Brand Consultant, Branders Group AG
10:30 am - 11:00 am

Coffee Break

11:00 am - 11:30 am

Case Study: Empowering instead of Restricting: Social Media Guidelines, Messaging and Leadership

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Madlen Nicolaus
Social Media Manager EAMER, Kodak
Workshop

Online Reputation Management

Janette Henderson
Deputy Managing Director, Ipsos Mori
Andrew Nelson
Director, Social Media Ipsos
Workshop

App-Edemia: The Mobile Internet

Anne Arndt
Workshop

Intranet Conception

Stephan Schillerwein
Director of Research, Infocentric Research
01:15 pm - 02:15 pm

Lunch

Workshop

Online Reputation Management

Janette Henderson
Deputy Managing Director, Ipsos Mori
Andrew Nelson
Director, Social Media Ipsos
Workshop

App-Edemia: The Mobile Internet

Anne Arndt
Workshop

Intranet Conception

Stephan Schillerwein
Director of Research, Infocentric Research
from 03:45 pm

Closing Statement

Marc-Oliver Voigt
Editor-in-Chief, Communication Director

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Twitter

Tue Aug 24 09:02:14
will be announcing a new speaker, from Hewlett Packard, this afternoon!

Tue Sep 01 07:29:22
is proud to announce that Marco Nieboer from Shell will be joining the conference as a speaker as well.

Thu Aug 19 14:34:10
Just a funny way to put it? http://ow.ly/2kct8

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